The 2025 Yellow Umbrella Campaign—
TODAY IS A GIFT... THAT’S WHY IT’S CALLED THE PRESENT.
Inspired by the maxim above, Amy Krouse Rosenthal gift-wrapped an entire Chicago street in 2015 to remind us of this powerful message:
Every Moment Matters.
This philosophy is central to our Foundation’s mission.
Your generosity sustains Amy’s legacy, funding critical ovarian cancer early detection research and promoting children’s literacy through the Yellow Umbrella Campaign. Thanks to your support, we’ve committed nearly $700,000 toward ovarian cancer research and distributed nearly 350,000 books nationwide.
THANK YOU for supporting the 2025 Yellow Umbrella Campaign and helping to change futures and save lives!
