The 2025 Yellow Umbrella Campaign—
TODAY IS A GIFT... THAT’S WHY IT’S CALLED THE PRESENT.
Inspired by the maxim above, Amy Krouse Rosenthal gift-wrapped an entire Chicago street in 2015 to remind us of this powerful message:
Every Moment Matters.
This philosophy is central to our Foundation’s mission.
Your generosity sustains Amy’s legacy, funding critical ovarian cancer early detection research and promoting children’s literacy through the Yellow Umbrella Campaign. Thanks to your support, we’ve committed nearly $700,000 toward ovarian cancer research and distributed nearly 350,000 books nationwide.
THANK YOU for supporting the 2025 Yellow Umbrella Campaign and helping to change futures and save lives!
THIS EVENT IS FOR YOU!
✨ Today Is a Gift: A Virtual Gathering to Unwrap Wonder, Generosity & Delight ✨
Celebrating the work of Amy Krouse Rosenthal & Lea Redmond
Amy Krouse Rosenthal and Lea Redmond share a gift for creating works that spark curiosity, playfulness, and kindness. Together and separately, they have crafted books, films, and experiences that invite us to notice the magic in the everyday — and share it with others.
This special virtual gathering is inspired by the AKR Foundation’s Yellow Umbrella Campaign, themed Today is a Gift, along with the release of Lea’s new book, This Is for You—together a joyful reminder that giving and noticing are everyday gifts.
📅 When: Thursday, October 9, 6:00 PM CST / 7:00 PM EST / 4:00 PM PST
🎁Expect: Laughter, surprises, and moments of joy—plus a few gifts for attendees 💛
💻Where: Online (free, but registration is required)
SHOP TODAY IS A GIFT GEAR
You can also support the Foundation’s mission by shopping AKR-inspired Today is a Gift designs. Every purchase gives back!
